Choose the level of responsibility you want Raven to keep.
Management begins after Raven builds a new site or takes responsibility for an existing one. The levels move from narrow website operations to active brand management and proactive creative direction.
One important boundary
Management is defined responsibility—not unlimited production.
Every continuing relationship names what Raven owns, what happens on a regular cadence, how much production capacity is included, and what becomes a separately scoped project.
01Management level
Managed Website
$25/monthManaged hosting and a defined operational baseline for websites kept with Raven.
Responsibility includes
- Standard domain renewal
- Cloudflare hosting, configuration, and SSL
- Deployment and repository continuity
- Routine operational oversight
It does not include
- Content changes
- Repairs or emergency response
- Redesign or new functionality
- Ongoing brand or creative availability
02Management level
Brand Manager
$2,000–$5,000/monthContinuing responsibility for keeping the website, messaging, offers, assets, and planned improvements coherent.
Responsibility includes
- Website and messaging continuity
- Offer and content priorities
- Brand assets and practical guidelines
- Planned improvements and collaborator coordination
It does not include
- Unlimited production or revisions
- Undefined on-call availability
- Large new builds inside the retainer
- Paid media management
03Management level
Brand Manager + Creative Direction
$5,000–$10,000/monthBrand management with a more proactive creative role for launches, campaigns, collaborators, and the brand’s longer-range evolution.
Responsibility includes
- Everything in Brand Manager
- Campaign and launch concepts
- Creative briefs and review
- Direction across design, copy, photography, and media
It does not include
- Unlimited studio production
- 24/7 or emergency availability
- Specialist vendor fees
- Major new products without separate scope
How management begins
Earn the context before keeping it.
- 01
Build or inspect
Raven builds the site or reviews the existing website, repository, hosting, content, and brand context.
- 02
Stabilize
Necessary repairs, migration, documentation, or rework are completed as a project before recurring responsibility begins.
- 03
Define ownership
Choose the management level, cadence, capacity, response expectations, and clear exclusions.
- 04
Review regularly
Revisit scope and value before the relationship expands by assumption.